SEO, AEO & community
Growth Marketing & Search Lead
Own how TitrateLab earns qualified discovery across search, AI answers, original research, earned media, and relevant communities.
What you will do
- Own the technical and editorial SEO roadmap across Google, Bing, DuckDuckGo-dependent discovery, and relevant AI answer surfaces.
- Develop and evaluate AEO and GEO work across entity consistency, extractable answers, source architecture, structured data, freshness, and earned citations.
- Use Search Console, Bing Webmaster Tools, analytics, and market data to diagnose demand and prioritize work.
- Turn TitrateLab data into original research, comparison pages, editorial briefs, digital-PR assets, and channel-specific distribution.
- Manage transparent, platform-native participation on Reddit, X, and other relevant communities without spam, astroturfing, or deceptive promotion.
- Build repeatable systems for briefs, review, publishing, repurposing, attribution, and content refreshes.
- Measure qualified discovery through signup, activation, retained use, partnership interest, and revenue rather than impressions alone.
- Keep public claims inside TitrateLab's evidence rules by separating observed data, vendor claims, third-party testing, and uncertainty.
What we are looking for
- Demonstrated ownership of SEO programs that produced measurable business results.
- Working understanding of AEO and GEO, including the difference between rankings, retrieval, citation, and entity recognition.
- Strong peptide-market domain knowledge, including suppliers, COAs, testing provenance, pricing layers, compounding, and grey-market research.
- Excellent research, writing, and editing skills with a bottom-line-first, evidence-led style.
- Experience managing social or community channels, including Reddit and X, without deceptive promotion.
- Analytical judgment and experience designing measurable growth experiments.
- Ability to move quickly while preserving factual accuracy, provenance, and public-claims discipline.
- No formal degree is required; relevant shipped work and applied judgment matter more.
Useful additions
- Digital PR or data-journalism experience.
- Schema, information architecture, and technical web-audit experience.
- Experience with a marketplace, research product, health-adjacent data product, or regulated-category intelligence platform.
- Familiarity with lifecycle email and conversion measurement.
What early progress looks like
- Establish a query-to-activation baseline across search and answer-engine discovery.
- Fix the highest-value technical, internal-linking, snippet, and content-refresh opportunities.
- Ship a sustainable evidence-led editorial and distribution cadence.
- Produce an original data asset designed to earn relevant citations or coverage.
- Create reporting that separates visibility metrics from qualified product outcomes.